Domain Names and Branding

Choosing a Domain Name is your next step. This is an important step because you will be telling the world who you are and where to find you.

WHERE IN THE WORLD ARE YOU?

A Domain Name-is the address of a website. For example, my domain name is Newbielifeline.com. Domain names are registered to prevent people from using the same name and to give a definite location for each business or person.

There is a little more to picking a domain name than meets the eye. Choosing the right domain name can answer who, what, and where.

There are two ways you can do this.

USE KEYWORDS

Use keywords in your name to help visitors find your website through search engines, it is a good idea to include keywords which describe your business, services or projects in your domain name. For example: golfequipment.com, dogcollarheaven.com, uniquedogcollars.com.

USE BRANDING

Your domain name can be a result of your branding. A brand tells the customer that he can trust you and has something to gain from doing business with you.

Branding is the entire process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. (businessdictionary.com)

Effective branding creates assumptions, excitement, associations, and expectations that come to a consumers mind with the mere mention of a company and its goods or services. What comes to your mind when I say: Netflicks, Kellogs, Coca Cola or Sketchers.

Your logo is a symbol of your brand. It is an image that reminds the person of who you are and what goods and services your provide. Seth Godin’s bald head – The Golden Arches -The Gerber Baby – Mickey Mouse Ears.

Self branding…Seth Godin, has branded him self as a marketing authority. Caroline Middlebrook, has branded herself as an online money making authority. Musicians, celebrities and photographers use self branding; Dolly Parton – Nicole Kidman – Kate Benson Photography.

Which is best? A domain name that has keywords or a brand name?

1. Caroline Middlebrook, “Domain Names-Brandable v Keyword-Rich?”
2. Problogger, “How to Choose a Domain Name”
3. Problogger, “Self Branding.”

Now is the time to brainstorm.

1. What product, information or service are you selling?
2. What image do you want to portray?
3. What is the purpose of your site?
4. What will differentiate you from all others in your niche?
5. How are you going to stand out from your competitors?
6. How are you going to gain your customers trust?
7. What benefits will he get by doing business with your?
8. What will come to mind when someone comes across your name?

So be creative and come up with as many ideas as you can, to say:

• Who you are: Jimmy the auto king, Jim’s honest auto, Jim’s foreign auto, King auto, etc.
• Where you are: Utah geek club, geek club of Utah, UT geeks, the beehive state geeks, etc.
• What you are: Teacher, guide, leader, pathfinder, pro,etc.

Get on the internet, search around and look at what names other people are using. This is a great way to come up with prefixes and suffixes you can use. The other day I found some fun ones I liked. image, pics, valuable, tip, action, shooter, engine, central, opportunity, legit, jumpstart, able, famous, simple, giant, fairy, only, resources, from, for, by. Get the idea?

To your success!

Sheila

P.S. I chose the name Newbie Lifeline because my blog is a beginners (newbie) guide to the best resources for making money on line. Helping newbies find what works in a sea of data is my goal.

P.S.S. So gather the troops, brainstorm and make a BIG list of all the names that will work for your site. In my next post I will show you how to keyword search and register your domain name. I like using Google External Keyword Tool or Traffic Travis to find the right key words for my domain names.

What do you think? Please comment below to tell me.

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