On Tuesday, December 1st, the updated FTC guidelines went into place. The purpose of these regulations is to protect consumers from fraudulent claims. These expanded guidelines affect any one marketing on the Internet.
Affiliate marketer, Jim Edwards interviews Richard Cleland, assistant director of the Federal Trade Commission. Here is the link to that video. It is a must see for anyone doing affiliate marketing.
http://jimedwards.s3.amazonaws.com/ftc-advertising-interview/index.html
Hope that helps,
Sheila
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