Relationships marketing is the focus of companies that compete for customers. With an online business this is done with optin email marketing. The idea is to keep customers by giving them a better experience and ensuring they are satisfied. Companies competing for the buck find it is cheaper and easier to sell to a customer again and again, than to find new customers.
Although billions of dollars are spent every year to teach employees how to take responsibility for the customers experience, this is not a new concept. Customer loyalty has always been the foundation for great businesses. The local furniture store down the street from me has been in business for 80 years. They are a mom and pop operation that still has customers that would not shop anywhere else.
Online businesses face a whole set of new problems when it comes to relationships with their customers. Just one click and the customer is off somewhere else.
How do you build relationships with an online business?
- Blogs are a great tool. You can create an experience your customer, or potential customer Great information and an active comments section are
- Forums make it easy to build relationships. Not only for you but for you customers to interact with each other.
- Webinars work wonders, your customers not only get a good sales pitch, they are made a part of a group. They also have contact with you.
- Email opt in marketing. Getting you customers name an email address is key to building relationships. You can offer special information, up-sells and package deals.
Marketing by email is king here because you can let your customers know about your blog, forum and webinars. It is way to easy for your customers to move on to something else without that consistent reminder in their in box.
Interest adds the magic to relationships marketing. Be interested in you clients. Be interested in their wants and needs. Then honestly fulfill those wants and needs. Keep your customer in mind in every email.
To help you in your email marketing campaign, be sure to get your free copy of Email Swipe File Secrets.
Sheila
P.S. So grab those customers, get their name and email address. Using optin email marketing for your own relationships marketing works.
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