Swipe files are used by Internet Marketers as a way to come up ideas and plans for product, marketing campaigns and marketing tools.
Have you ever gathered a swipe file?
- You are remodeling you house, so you buy magazines and tear out the pictures of the ideas you like the best.
- Your recipe box is full of recipes you swiped from mom and grandma.
- You see a container garden that your really like, you run down to the local nursery and buy similar plants an create your own container garden.
- You are refurbishing a 1964 Mustang, so you swipe ideas from other refurbished Mustangs you see online.
- The dress worn by a famous actress in a movie becomes the new fashion rage.
I like to keep a swipe file of gardening ideas. I collect pictures and ideas all winter (beating the winter blahs). By the time Spring rolls around, I know exactly what I want my yard to look like.
I also keep an Internet Marketers swipe file. I make a folder for each kind of file. Headline files, sales pages, opt in pages, and legal pages. Later when I need to make those pages for my self, I have plenty of ideas to work from.
This works when you know how to use what you have swiped. Not every girl going to the prom can wear the gorgeous dress Sandra Bullock wore to the Oscars. Not every paint color you like is going to look great in you house. All sales copy does not work in every situation.
Internet Marketing Swipe Files
“A swipe file is simply a folder, real or electronic, containing examples of good copy. You might save a collection of killer headlines, several examples of powerful openings, a funny turn of phrase, a powerful call to action, and so on. Later when you are stuck, you can turn to your swipe file for inspiration.” Chris Garrett
Want to make money online? You will need to learn copy writing. One of the best copy writing secrets is the swipe file. Copy writing experts and novices a like use swipe files to get the creative juices flowing.
Chris Garret gives us a heads up on the dangers of using a swipe file: http://www.copyblogger.com/swipe-file-danger/
Get inspired! take advantage of the swipe files I have put together. Not ownl do you get my swipe files, you get my special reports on choosing domain names, getting your emails opened and writing killer headlines.
Hope these files help,
Sheila Atwood
P.S. Start creating your own Internet Marketers swipe file, by signing in below.
Got Swipe Files?
- A swipe file is used by copywriters and Internet marketers to gather ideas for marketing and promotion.
- Subscribe to Newbie News and you will be able to download the Internet Marketers Swipe Files for free.
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I never knew to call it a “swipe file,” and I’m not as organized as you are! I have a bulletin board in front of my computer with stories clipped from magazines that (I hope) will inspire me to write on different topics. Some of them have been up there for a very long time!
So much information here! Having a swipe file really helps in creating sales pages. If you are having a brain freeze or just can’t get started, the swipe file is your answer. Love your comparision of what you want your garden to look like!
MarthaGiffen recently posted..Why I Go To Seminars (and you should too!)
Twitter: suziecheel
says:
Brilliant Sheila, You have inspired me to really get my computer organised, Thanks for sharing your methods
Suzie Cheel recently posted..Passion Test Part II
Twitter: kathygriffiths
says:
For the last several years, I have been using a swipe files to assist me in writing my blogs, opt-in pages and sale pages. When I sit down to write… I have my swipe files at my finger tips. They are my lifesaver for ideas and often… sentence construction.
Twitter: YvonneAJones
says:
I first heard of swipe files over a year ago from Bob the Teacher but didn’t quite get it until I attended a teleseminar with Deb and Mynders and got the correct understanding. Since then I have folders for various swipe files expect that I usually do not remember that I have them and don’t use them.
Thanks for the reminder, Sheila, of these valuable files I have on my hard drive.
Yvonne
Yvonne A Jones recently posted..Dealing With Isolation When You Work From Home
Twitter: SheilaAtwood
says:
Well it looks unanimous – Swipe files are in.
@Shelly, I have to admit some of my files are on sticky notes on my desk top.