The PLR Business Model
Guest post by Peggy Baron
Thanks to Sheila, you probably already know what PLR is. Most likely you’ve purchased PLR because it’s inexpensive and is perfect for adding as content to your niche sites. You might even have bought PLR, changed it, and sold it or given it away as an awesome report to your list of subscribers.
But did you ever think about putting yourself in the PLR driver seat and start your own business of writing and selling PLR? It’s a business model I dove into in 2008 and I’ve never looked back. It’s not my only online business, but it’s my favorite and most successful.
Here are the basics to being a PLR provider – write PLR > add it to your site > let your list know > let everyone else know via social media and other marketing methods.
Here are some questions to honestly ask yourself to see if this business model is a good fit for you:
- Do you like to write? Lots?
- Are you willing to research topics you don’t know much about?
- Do you know how to set up a blog? If not, are you willing to find out?
Liking to write is important because you’re going to be doing a lot of it! You don’t have to be an absolutely fantastic writer though, because PLR is not meant to win any writing contests; it’s meant to be solid content or research for other projects.
Research is something else you’re going to be doing. It might seem intimidating at first to write PLR on something you don’t know, but thanks to the Internet there is usually a lot of information available on any given topic. You read up on it, decide on 3 points you’d like to make in your article, and write a paragraph about each. Add an intro and conclusion and you’re done!
While you can sell PLR without a website by selling it on the Warrior Forum as a WSO, (Warrior Special Offer) you want to have a “home base” where people can come to find out what other PLR you have to offer. So regarding question #3 above, I feel it’s mandatory to have a site… and making it a blog is the easiest way to go.
There are several advantages to having your own PLR store; the first one being it’s a good business to start part-time. Naturally, the more article packs you write, the more money you can potentially make. But really, you can open your doors with only one pack, and add more as you’re able to.
Another advantage of selling your own PLR is you might already be making money on the Internet and this could be another income stream; a natural fit to what you’re already doing. For example, you might be a ghostwriter who also sells PLR packages on his/her site. Or you might have blog followers that like your blogging style and would love to buy any PLR you write.
One of the things about this business model that might strike a chord is that you can get started for the price of a domain name and hosting. Really! The rest is sweat equity. You’ve got to be willing to write and write.
And the last thing I want to mention – this is not a get-rich-quick scheme. It is passive income in that you write the PLR once and sell it again and again, but there is definitely work to put into it. I can’t give guarantees, but if you do the initial work and keep writing, you are likely to see your business grow into something that makes you money and makes you proud.
Peggy’s online presence started in 2003 with a cooking newsletter for kids, got serious about Internet marketing in 2007, started writing and selling PLR in 2008.Follow Peggy @ http://twitter.com/pegbaron Peggy’s blog: http://www.peggybaron.com/blog/