From the category archives:

Marketing

Marketing by Email

November 21, 2009

Marketing by email should be one of the first marketing campaigns any business implements. Why?

Email marketing is “permission based marketing” your potential customer has given you permission to send them information and sell to them.
Targeted email goes directly to the customer that wants to buy your products.
Effective email marketing = sales.
It is easy to get [...]

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The Secrets For Fast Profitable Copywriting

September 28, 2009

Guest post by D Watson
Many people consider that writing copy for the web is difficult and best left to the professionals. With a little common sense, anyone can easily write compelling salescopy. All you need to do to produce good copy is follow a few simple rules.
Here are some suggestions to help improve your salescopy.

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Famous Taglines-What Is In A Great Tagline

August 29, 2009

Remember these famous taglines?
Just Do It
I’m lovin’ it
Things Go Better With_____
Have it your way.
What happens in ____stays in ______.
Even a caveman can do it.
Two things stand out with these famous taglines -  relevance and money.
The huge amounts of money spent on an advertising campaign can make any tagline stick in the minds of your audience. [...]

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Is Marketing A Dirty Word?

February 22, 2009

Market my self? Sell my self? The thought brought up connotations of a Used Car Salesman with a shinny gold tooth! Or the evangelist preacher with a diamond ring the size of a coffee cup. Marketing was a dirty word.
Does just the thought of having to get out there and promote yourself send you running [...]

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Look Into Your Crystal Ball

February 16, 2009

Ready to dig out the crystal ball to figure out which internet marketing guru is right for you?
Internet Marketing is big business. During this economic recession, more and more people are turning to the Internet as a way to make money. There are a lot of “gurus” out there wanting to sell you [...]

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McDonalds, Apple, Nike and You

February 13, 2009

What does McDonalds, Apple and Nike have to do with you and your business?
In 1954, when Ray Kroc drove into the very first McDonalds Restaurant, he saw fast service! Ray took the idea and ran with it. It wasn’t long and other companies were following Ray’s business model. McDonalds restaurants served more than 58 million [...]

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Business- A “Just Do It” Attitude

February 9, 2009

Nike’s marketing campaign of “Just Do It” is one of the most successful campaigns on the planet. Nike took their campaign global during the 2008 Summer Olympics in Beijing.
“Just Do It” works because it shows the drive and dedication of the Olympic athletes to over come all obstacles.
Now that comes with ATTITUDE!
Some where [...]

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